When advertising fails
Plane stupid's latest ad is getting a lot of attention
The ad does not work, just because the amount of carbon released by a flight is equal to the weight of a polar bear does not mean that my flight is going to KILL that polar bear.
My carton of orange juice apparently releases 110g of CO2 through it's production (it tells me so as I eat my breakfast on the carton, as if I don't have enough reasons to feel guilty.) Does that mean I should be shown hundreds of small mice falling from the sky to highlight the greenhouse impact of my fruit beverage consumption?
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